In Ukraine and Russia, civil culture and expert associations are assisting females specialists to boost their profile within the general public arena.
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“A 32-year-old blonde woman is currently acting mind of Kharkiv local administration.”
“Two hundred police are now actually beneath the demand of the slim beauty.”
In Ukrainian news, expert women can be constantly presented when it comes to what their age is and appears — professionals in information safety are changed into “pretty strangers” and “beautiful blondes”, and ladies serving into the army are inevitably described as “slim and pretty”.
These examples reveal just exactly how even from the uncommon occasions when Ukrainian and Russian media reveal feamales in general public careers, they often devalue and cast doubt to their expert achievements by showcasing their personal life, age and/or appears.
Since 2013, Ukraine’s Institute of Mass Ideas has regularly monitored gender balance into the national country’s media. Its most study that is recent carried down in February this season, revealed that females figure in online news programmes over 3 times less usually than guys (showing up, an average of, in 28% of content). […]